Diamond Exterior Cleaning (DEC) is a local window cleaning and pressure washing company based Buckinghamshire founded by Jake Long. Jake started the business back in April 2021 as a part-time gig, fitting jobs in on weekends and working around his schedule to fit jobs in during week days as well.
Fast forward 12 months, Jake is now working full-time on Diamond Exterior Cleaning and has ambitions to continue the growth of the business.
After meeting via a shared Facebook Group and after exchanging messages, Jake approached Atomic Marketing to discuss whether Google Ads could be an effective platform to get new pressure washing enquiries.
We agreed to run a quick 7 day minimal £100 budget campaign to help him fill the remainder of his calendar in May and help him gauge whether Google Ads would be a viable investment for the upcoming summer months.
Jake had limited experience (and success) using Google Ads and primarily focused on:
We sat down with Jake to understand what a success full campaign would look like:
I would be happy if initially we breakeven and cover my Ad spend. Anything above that would be a bonus. I just want to see if Google Ads can work for me.
The Google Ads campaign produced 7 enquiries of which Jake converted 4 into paid bookings.
All email and phone call enquiries are tracked using our lead management platform. Below is a screenshot of Jake's account showing £1,390 of booked pressure washing jobs from the 7 day period, for a total Ad spend of £86.14.
I couldn't be happier with the guidance and support Sam has given me throughout the creation of our initial campaign. I am excited to see the future results that we can achieve as a product of this relationship, and would recommend Atomic to anyone currently struggling with their online marketing, or who wants to level up their business.
