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Since partnering with Atomic Marketing two years ago, the results have been nothing short of outstanding. They have been able to consistently generate new leads and results month after month!

Robin McGloughlin

Director Poolview
Since partnering with Atomic Marketing two years ago, the results have been nothing short of outstanding.

Robin McGloughlin

Director, Poolview
Since partnering with Atomic Marketing two years ago, the results have been nothing short of outstanding. They have been able to consistently generate new leads and results month after month!

Robin McGloughlin

Director Poolview

HOW TO CRAFT MARKETING COPY THAT WINS OVER YOUR DREAM AUDIENCE Copy

Written by: Sam Obrart March 21, 2019

It’s every business owner’s dream to work with their ideal customers. But most of the time, we’re stuck working with clients who are either a wrong fit or difficult to work with.

Being able to attract your dream audience can make an amazing difference in how you work. It not only makes you more motivated but it’s also a healthy way to run your business.

With that said, part of attracting the kind of people you want to work with lies in your marketing copy. When people go to your site, the first thing they’ll read about you is your message. When you convey the wrong things, you might receive interest from people who often don’t end up as customers or just aren’t a good fit for you.

That’s why it’s important to be conscious in what you communicate so you get targeted business prospects that love what you do and whom you’d enjoy working with!

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GETTING TO KNOW YOUR IDEAL CUSTOMERS
A crucial part of establishing the right message lies in who your ideal customers are. Never just assume who your likely audience is. You need to do some sort of market and competitor research so you don’t have to go through numerous trial and errors.

Don’t waste your time doing guesswork when it comes to your message. Follow the steps outlined below to make sure your message resonates with your dream clients!

DISCOVER AND UNDERSTAND WHO YOUR DREAM AUDIENCE IS

One of the secrets of winning over your ideal customers is all about getting clear on the type of people best suited to you. That’s why finding who your best and true customers starts with what you like.

The best person to work with is someone who won’t just pay you handsomely (although that would be awesome as well), he or she should be a joy to work with as well. Once you know who exactly to look for, everything else just falls into place.

But first, you have to start by being clear on who your dream audience is. This could either be a company or person you’ve worked with in the past, or even a fictitious persona you’ve just drawn up.

Start by asking yourself: what kind of people do you (or would) enjoy working with?
List out a number of traits or look back at past clients who you liked.

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When it comes to visual presentation, you can do a number of things to your CTA button to make it stand out:

  • Use a color that contrasts with the background so it’s easily visible (Use a color wheel to know which colors are opposite to each other).
  • If you have a white background and there’s a wide range of colors to pick from, choose one that stands out. (Have you ever seen a black or white CTA button? I, for one, haven’t.)
  • Add shadows or gradients to make it look three-dimensional.
  • Make it decently sized. Don’t make it too small that the text is unreadable or too large that it overwhelms every other element near it.

The best person to work with is someone who won’t just pay you handsomely (although that would be awesome as well), he or she should be a joy to work with as well. Once you know who exactly to look for, everything else just falls into place.

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